What is Customer Due Diligence?
Customer Due Diligence (CDD) means knowing your customer, their risk, and monitoring over time. It’s the bedrock of AML programs and business risk management both. You collect core attributes, verify identity, evaluate purpose and expected behavior, and determine what friction is appropriate—standard, simplified, or enhanced due diligence.
Operationally: gather and validate data; verify with documents, selfies, and liveness; screen for sanctions and PEP exposure; assess adverse media; and assign risk tiers that drive reviews and limits. Refresh when risk changes—new products, geography shifts, negative news, or anomalies.