What is Merchant Identity Verification?
Merchant identity verification checks that a payment-taking business actually exists, is legal, and is operated by the folks that say they are. You take legal docs, search registries, verify beneficial owners, and evaluate the site, descriptors, and fulfillment plan. High‑risk categories trigger more evidence and lower limits.
Process flow: KYB for the entity, identity verification for the humans behind the biz, and continuous monitoring for disputes, refunds, and volume surges. Freeze early payouts, limit ticket sizes, and trigger re‑reviews on product shifts or border-hopping expansion. Counterfeiters and bust‑out rings loathe cooling periods.